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iPhone 6 Display Technology Shoot-Out

iPhone 6 and iPhone 6 Plus with the iPhone 5

 

Dr. Raymond M. Soneira

President, DisplayMate Technologies Corporation

 

Copyright © 1990-2014 by DisplayMate Technologies Corporation. All Rights Reserved.

This article, or any part thereof, may not be copied, reproduced, mirrored, distributed or incorporated

into any other work without the prior written permission of DisplayMate Technologies Corporation

 

 

iPhone 5s

iPhone 6

iPhone 6 Plus

 

Introduction

A key element for a great Smartphone has always been a truly innovative and top performing display, and the best leading edge Smartphones have always flaunted their beautiful high tech displays.

 

Apple iPhones (and iPads) were up until recently at the leading edge of mobile displays: they were early adopters of high performance IPS LCDs, the full 100 percent sRGB Color Gamut, and full 24-bit color, all of which dramatically improve image and picture quality and display performance. Steve Jobs and Apple also made display-quality a central theme for their product marketing.

 

iPhone 4:  Their most famous and aggressive innovation came with the introduction of the Retina display in 2010 for the iPhone 4, where Apple doubled the pixel resolution and Pixels Per Inch (ppi) up to where the screen appeared perfectly sharp for normal 20/20 Vision at typical Smartphone viewing distances of 10.5 inches or more. It was a brilliant technical and marketing innovation, and the competition was left in the dust…

 

iPhone 4s, 5, 5s:  But then iPhone display innovation slowed almost to a crawl: in 2011 the iPhone 4s display remained the same (mid-cycle refresh). In 2012 with the iPhone 5, the new display enhancements were increasing the Color Gamut up to 100 percent sRGB and bumping up the display size from 3.5 to 4.0 inches. In 2013 the iPhone 5s display stayed the same (mid-cycle refresh). It’s now four years since the innovative iPhone 4. This could be a touch of the Blackberry effect (the display is already perfect), or perhaps a bit like the tale of an intermittently sprinting Hare losing to the steady progress of a Tortoise… more on this in the Conclusions.

 

Competition:  While Apple display innovation slowed, many other manufacturers just steadily pushed ahead to take the lead. So recently Amazon, Google, HTC, Huawei, LG, and Samsung have been launching products with the best and most innovative mobile displays, as documented in our Display Technology Shoot-Out article series. The new iPad mini Retina display, for example, came in a distant third place finish due to backpedaling its Color Gamut down to 63 percent from 100 percent in earlier Apple products (and in many competing products).

 

iPhone 6:  Now in 2014, four years after the introduction of the innovative iPhone 4, it’s nice to see Apple once again significantly enhancing the displays for their iPhone 6 and 6 Plus. But there are now four years of catching up to do, and there are many more display issues in addition to screen size, which is the simplest one that has gotten the most attention. We’ll examine how the new iPhone displays compare to their competition, which includes other Full HD LCD Smartphones and the OLED Samsung Galaxy S5, plus we just finished testing the Galaxy Note 4 and Note Edge, which have the latest OLED displays. We’ll cover these issues and much more, with in-depth comprehensive display tests, measurements and analysis that you will find nowhere else.

 

High Tech Display Enhancements

One particularly revealing point during the keynote announcement for the new iPhones were slides listing several technical display enhancements like Photo aligned IPS, Dual Domain pixels, and Improved Polarizers. Interesting, but they really don’t mean much because it is the Lab tests that determine whether they actually improve display performance or are just sales and marketing puffery. We’ll find out in our Lab tests. In either case, it is significant that Apple wants everyone to know that display performance is important, and that they have been working to improve the displays on the new iPhones… And they did!

 

Sapphire

The use of sapphire to make the iPhone screens scratch proof was one of the most talked about rumors over past year as a result of Apple’s $578M investment with GT Advanced Technologies to build a factory in Arizona. The likelihood of sapphire appearing on the iPhone 6 was close to zero because it will probably take at least another year for everything to come together. It is important to note that sapphire has some downsides over and above its much higher cost and manufacturing complexity. The most important issue for display performance is that sapphire has almost double the screen Reflectance of glass (due to principles of optics), so it will be harder to read sapphire screens in high ambient light. That might be one reason why the recently announced Apple Watch Sport edition has a cover glass rather than sapphire like the other models – because it is much more likely to be used unshielded in high ambient light outdoors. Another reason is that while sapphire is very hard it is also brittle and is likely more prone to impact breakage, which is more common in sports situations. So, if given the choice, I personally would choose a cover glass with its better screen visibility and breakage protection. Others may find the scratch protection more important.

 

The Display Shoot-Out

To examine the performance of the iPhone 6 and 6 Plus displays we ran our in-depth series of Mobile Display Technology Shoot-Out Lab tests and measurements in order to determine how the latest LCD displays have improved. We take display quality very seriously and provide in-depth objective analysis based on detailed laboratory tests and measurements and extensive viewing tests with both test patterns, test images and test photos. To see how far LCD and LCD mobile displays have progressed in just four years see our 2010 Smartphone Display Shoot-Out, and for a real history lesson see our original 2006 Smartphone Display Shoot-Out.

 

Results Highlights

In this Results section we provide Highlights of the comprehensive DisplayMate Lab tests and measurements and extensive visual comparisons using test photos, test images, and test patterns that are covered in the advanced sections. The main Display Shoot-Out Comparison Table summarizes the iPhone 6 and iPhone 6 Plus Lab measurements in the following categories:  Screen ReflectionsBrightness and ContrastColors and IntensitiesViewing AnglesLCD SpectraDisplay Power. You can also skip these Highlights and go directly to the iPhone Conclusions.

 

Display Resolution and PPI

Both the iPhone 6 and 6 Plus are what Apple calls Retina displays, which simply means that the pixels cannot be resolved with normal 20/20 Vision at the typical viewing distances for the displays, which for these screen sizes is typically 11 inches or more. That is the origin of the often misunderstood 326 Pixels Per Inch ppi. The iPhone 6 has a 1334x750 pixel display with 326 ppi and the iPhone 6 Plus has a 1920x1080 pixel display with 401 ppi.

 

While the display on the iPhone 6 has almost identical performance to the iPhone 6 Plus, it only has a 1.0 Mega Pixel display, significantly lower than the 2.1 pixels on the iPhone 6 Plus, and the 2.1 to 3.7 Mega Pixels found on all of the other leading Smartphones. While its 326 ppi and 1334x750 resolution qualifies it as an HD Retina display, there are a number of other significant advantages for going to higher resolutions that exceed the limits set by normal 20/20 Vision. For one, it is particularly important to have as many pixels as possible when digitally rescaling images from their native resolution to the display that they are being viewed on. Most images require rescaling and most rescaled images (from either higher or lower resolutions) with fine text and graphics look noticeably to considerably better in side-by-side comparisons on the iPhone 6 Plus with 2.1 Mega Pixels compared to just 1.0 Mega Pixels on the iPhone 6. Twice as many pixels to work with makes a noticeable visual difference. In addition, even with content at their respective native display resolutions, fine text and graphics look better on the iPhone 6 Plus. The display on the iPhone 6 is none-the-less still a Very Good display, and most buyers will be happy with its performance. We’ll examine this in detail below.

 

There are some significant advantages in going higher than the visual acuity for 20/20 Vision at typical viewing distances. For Smartphones they include a closer match to digital photo resolutions, the ability to display standard Full HD 1920x1080 images and videos at their native resolutions. For the iPhone 6 Plus no rescaling is required for Full HD content, which always results in the best possible image and picture quality. In addition, if you really want (or need) to take advantage of the extra fine display sharpness and resolution above normal 20/20 Vision, you can. If you study and stare at the image on the screen, move it closer and move it around, you’ll be able to make out considerably more fine image detail because you are building an integrated visual map of the image in your brain. So, when you are looking at an image with very finely detailed graphics and small text, most people with reasonably good vision will be able to make out and take advantage of the extra sharpness and image detail if they take the time to do so. See our 2014 Innovative Displays and Display Technology article for more details.

 

Full sRGB Color Gamut and Absolute Color Accuracy

It was a relief to see the new iPhones stick with a full 100 percent sRGB Color Gamut after the iPad mini Retina display was launched in 2013 with a reduced 63 percent sRGB Color Gamut. Both new iPhones provide a very accurate sRGB and Rec.709 Color Gamut that is used in virtually all current consumer content for digital cameras, HDTVs, the internet, and computers, including photos, videos, and movies. So it’s necessary for high color accuracy. We measured a nearly perfect 99 percent sRGB Color Gamut for the iPhone 6 and 101 percent for the iPhone 6 Plus, both impressively accurate. See this Figure for the measured Color Gamuts.

 

In order to produce high Absolute Color Accuracy a display also needs an accurate (pure logarithmic power-law) Intensity Scale, and an accurate White Point. The new iPhones both have very accurate Intensity Scales with a Gamma of 2.22, however, they both have a Slightly Bluish White Point, with a Color Temperature of about 7,300K, which is still (marginally) Very Good, and also somewhat better than the iPhone 5.

 

In our detailed Lab tests the measured Absolute Color Accuracy for the for the iPhone 6 is 2.6 JNCD, and for the iPhone 6 Plus 3.1 JNCD. See this Figure for an explanation and visual definition of JNCD and the Color Accuracy Plots showing the measured display Color Errors. Both are Very Good, among the most accurate mobile displays we have ever measured, and are very likely considerably more accurate than your living room TV. See the Color Accuracy section and the Color Accuracy Plots for measurements and details.

 

Screen Brightness and Performance in High Ambient Lighting

Mobile displays are often used under relatively bright ambient light, which washes out the image colors and contrast, reducing picture quality and making it harder to view or read the screen. To be usable in high ambient light a display needs a dual combination of high screen Brightness and low screen Reflectance – the iPhone 6 and 6 Plus have both. They each provide over 550 cd/m2 (Luminance, which is a measure of Brightness sometimes called nits), among the brightest that we have ever measured for a Smartphone, and considerably higher than the Full HD LCD Smartphones that we tested in 2013.

 

The screen Reflectance for both new iPhones is 4.6 percent, close to the lowest value we have ever measured, and also considerably lower than the same Full HD LCD Smartphones. Our Contrast Rating for High Ambient Light quantitatively measures screen visibility under bright Ambient Light – the higher the better. As a result of their high Brightness and low Reflectance, the iPhone 6 and 6 Plus have a Contrast Rating for High Ambient Light of 121, among the highest that we have ever measured (and also the same as the much smaller iPhone 5). See the Brightness and Contrast, the High Ambient Light and the Screen Reflections sections for measurements and details.

 

Exceeding Display Specifications

All of the tested iPhone displays have almost identical Brightness, Contrast Ratio, Color Gamut, Intensity Scale, and overall calibration. This is unusual and is due to the detailed automated factory calibration performed on every individual display at the factory.

 

Apple is one of the few remaining manufacturers to actually provide display specifications. They specify a “typical” Brightness of 500 cd/m2 for both the iPhone 6 and 6 Plus – we measured 558 cd/m2 for the iPhone 6 and 566 cd/m2 for iPhone 6 Plus, both about 12 percent greater than the typical, which is impressive because they significantly exceed it – often the reverse is true… Apple also specifies a “typical” Contrast Ratio of 1400:1 for the iPhone 6 and we measured a True Contrast Ratio of 1591:1, and a “typical” Contrast Ratio of 1300:1 for the iPhone 6 Plus and we measured a True Contrast Ratio of 1451:1, both about 13 percent greater than the typical, and also the highest True Contrast Ratios that we have ever measured for mobile LCDs. Note that the very high Dynamic Contrast Ratios claimed by some manufacturers are meaningless and pure nonsense. And for those of you thinking of Emailing that we got hand-picked units, these were purchased retail from Verizon Wireless. See the Brightness and Contrast section for measurements and details.

 

Display Power Efficiency

The iPhone 6 and 6 Plus have roughly the same Display Power Efficiency as the iPhone 5, which is not that surprising since they all have Low Temperature Poly Silicon LTPS Backplanes, which are currently the most power efficient available. They are 10 percent more display power efficient than the Full HD LCD Smartphones that we tested, impart due to the different ppi, which is a factor.

 

Comparing them to latest OLEDs: LCDs are typically more power efficient for images with mostly white content (like text screens, for example), while OLEDs are more power efficient for mixed image content because they are emissive displays so their power varies with the Average Picture Level (average Brightness) of the image content. For LCDs the display power is independent of image content. For mixed image content (that includes photos, videos, and movies, for example) with a typical 50 percent Average Picture Level (APL), the latest OLED Galaxy Note 4 display is 21 percent more power efficient than the iPhone 6 and 6 Plus displays. On the other hand, for a Full White Screen with 100 percent APL, the iPhone 6 and 6 Plus are 45 percent more display power efficient than the latest OLED Galaxy Note 4 display. See the Display Power section for measurements and details.

 

Viewing Angle Performance

While Smartphones are primarily single viewer devices, the variation in display performance with viewing angle is still very important because single viewers frequently hold the display at a variety of viewing angles. The angle is often up to 30 degrees, more if it is resting on a table or desk.

 

The High Tech Display Enhancements that Apple mentioned really show up with Viewing Angle. The iPhone 6 and 6 Plus have significantly better Viewing Angle performance than the iPhone 5 or any other LCD that we have ever tested. Particularly important and noticeable are the much higher Contrast Ratios and the lower Brightness Decrease with Viewing Angle. The Color Shifts with Viewing Angle are also very small. See the Viewing Angles section for measurements and details.

 

Viewing Tests

The iPhone 6 and 6 Plus provide very nice, pleasing and accurate colors, and picture quality. Although the White Points are both (intentionally) slightly too blue, the Absolute Color Accuracy and Intensity Scales are Very Good to Excellent. The very challenging set of DisplayMate Test and Calibration Photos that we use to evaluate picture quality looked Beautiful, even to my experienced hyper-critical eyes. But this only holds for viewing in low Ambient Light. We’ll discuss high Ambient Light in the Conclusions…

 

 

Figure 1

Color Gamuts

Click to Enlarge

 

Figure 2

Color Accuracy

Click to Enlarge

 

Figure 3

Intensity Scale

Click to Enlarge

 

 

iPhone 6 and 6 Plus Conclusions:   Impressive Smartphone Displays…

The primary goal of this Display Technology Shoot-Out article series has always been to point out which manufactures and display technologies are leading and advancing the state-of-the-art of displays by performing comprehensive and objective Lab tests and measurements together with in-depth analysis. We point out who is leading, who is behind, who is improving, and sometimes (unfortunately) who is back pedaling… all based solely on the extensive objective measurements that we also publish, so that everyone can judge the data for themselves as well… See the main Display Shoot-Out Comparison Table for all of the measurements and details.

 

iPhone Display Evolution

The iPhone 4 not only revolutionized the displays on Smartphones but it also started a major unprecedented renaissance of new display technologies for Smartphones, Tablets, TVs, and entirely new classes of products like wearable displays. That approach impressed consumers and moved the entire display industry. Then for reasons we can only guess, innovation on the iPhone displays slowed down almost to a crawl, while many other manufacturers just steadily pushed ahead – so there was a fair amount of catching up to do…

 

The Best LCD Smartphone Display

Now in 2014, four years after the introduction of the innovative iPhone 4, it’s nice to see Apple once again significantly enhancing the displays for their iPhone 6 and 6 Plus. While screen size has gotten the most attention, there are many more important and challenging display technology issues that Apple needed to address and enhance… And they did!

 

iPhone 6 Plus:  Based on our extensive Lab tests and measurements, the iPhone 6 Plus is the Best performing Smartphone LCD display that we have ever tested. It delivers uniformly consistent all around Top Tier display performance. The iPhone 6 Plus is only the second Smartphone display (LCD or OLED) to ever get all Green (Very Good to Excellent) Ratings in all test and measurement categories (except for Brightness variation with Viewing Angle, which is the case for all LCDs) since we started the Display Technology Shoot-Out article series in 2006, an impressive achievement for a display. The iPhone 6 Plus has raised the bar for top LCD display performance up by a notch. See the main Display Shoot-Out Comparison Table for all of the measurements and details.

 

The iPhone 6 Plus matches or breaks new records in LCD Smartphone display performance for: Highest Peak Brightness, Lowest Screen Reflectance, Highest (True) Contrast Ratio, Highest Contrast Rating in Ambient Light, most accurate (pure logarithmic power-law) Intensity Scale and Gamma, most accurate Image Contrast, and the smallest Variations with Viewing Angle for Brightness, Contrast Ratio and Color. Where the iPhone 6 Plus display does very well but does not break LCD performance records is in: Resolution (1920x1080 versus 2560x1440), Pixels Per Inch ppi (401 ppi versus 538 ppi). and Absolute Color Accuracy (3.1 JNCD versus 2.1 JNCD).

 

iPhone 6:  The display on the iPhone 6 has almost identical performance to the iPhone 6 Plus – but it only has a 1.0 Mega Pixel display, significantly lower than the 2.1 to 3.7 Mega Pixels found on all of the other leading Smartphones. While its 326 ppi and 1334x750 resolution qualifies it as an HD Retina display, there are a number of other significant advantages for exceeding the limits set by normal 20/20 Vision. It is particularly important to have as many pixels as possible when digitally rescaling images from their native resolution to the display that they are being viewed on. Most rescaled images look noticeably better on the iPhone 6 Plus with 2.1 Mega Pixels compared to just 1.0 Mega Pixels on the iPhone 6. In addition, even at the native display resolution, fine text and graphics look better on the iPhone 6 Plus if you look carefully and closely at the screen (because you may want to or need to).

 

The display on the iPhone 6 is none-the-less still a Very Good display, and most buyers will be happy with its performance, but it’s somewhat disappointing that Apple went for satisfactory as opposed to the best. Maybe that was done for intentional product differentiation with the iPhone 6 Plus, or perhaps to improve their margins… With a 1920x1080 display the iPhone 6 would have taken the crown…

 

Comparing the LCD iPhone 6 and 6 Plus with the OLED Samsung Galaxy S5 and Note 4 Displays

LCDs and OLEDs are the two leading mobile display technologies. The technologies are significantly different and each one has its own inherent strengths.

 

The iPhone 6 and 6 Plus are the current Best Mobile LCD Displays and the Galaxy S5 and Galaxy Note 4 are the current Best Mobile OLED Displays. The iPhone 6 with a 4.7 inch 1334x750 display with 326 ppi corresponds most closely with the Galaxy S5 5.2 inch 1920x1080 display with 432 ppi. The iPhone 6 Plus with a 1920x1080 display with 401 ppi corresponds most closely with the Galaxy Note 4 5.7 inch display with a 2560x1440 display with 518 ppi.

 

You can compare all four displays in detail by using a tabbed web browser with our comprehensive Lab measurements and analysis for each of the displays.

Click on each Link below. The entries are mostly identical with only minor formatting differences, so it’s easy to make detailed comparisons.

iPhone 6 and 6 Plus Lab Measurements Comparison Table

Samsung Galaxy S5 Lab Measurements Comparison Table

Samsung Galaxy Note 4 Lab Measurements Comparison Table

 

Another way to compare them is by the relative strengths of each technology, which are listed below. Then refer to the individual Lab Measurements Links above in order to get the values for the categories of interest. The Manufacturer Dependent Strengths are categories that are not directly related to LCDs or OLEDs, but rather depend on how well the manufacturer implements them.

 

Current LCD Strengths:  higher Peak Brightness with high Average Picture Levels, no Peak Brightness variation with Average Picture Level, wide Color Gamuts with Quantum Dots, smaller Color Shifts with Viewing Angle, higher power efficiency with high Average Picture Levels, and much higher worldwide market share.

 

Current OLED Strengths:  higher Peak Brightness with lower Average Picture Levels, easier to increase screen resolution and ppi, perfect Blacks and infinite Contrast Ratios, wide Color Gamuts, smaller Brightness shifts with Viewing Angle, better Screen Uniformity, faster Response Times and no display motion blur, higher power efficiency with lower Average Picture Levels.

 

Manufacturer Dependent Strengths:  low Screen Reflectance, accurate factory calibration, high Absolute Color Accuracy, accurate Image Contrast, good screen uniformity, multiple Color Gamuts, and providing Color Management.

 

The Best Smartphone Display

The iPhone 6 and iPhone 6 Plus are the current Best Mobile LCD Displays and the Galaxy S5 and Galaxy Note 4 are the current Best Mobile OLEDs Displays. Both are impressive and excellent displays with great state-of-the-art display technology. We recently gave the Samsung Galaxy Note 4 our overall Best Smartphone Display award, and for the time being that continues for all of the reasons originally mentioned there. In particular, for implementing Color Management to provide multiple Color Gamuts, and then using the Color Management to provide the Highest Absolute Color Accuracy for Standard (sRGB/Rec.709) consumer content of any Smartphone or Tablet display that we have ever measured (in one of its four available screen modes, which many reviewers seem to overlook). As we discuss next, dynamic Color Management is something that every display will need to provide in the future.

 

With display technology advancing rapidly on many different fronts, things can change again in the next generation of displays – so best wishes to all of the manufacturers and technologies in innovating and developing the next generation of even higher-performance displays!

 

The Next Generation of Best Mobile Displays

The best performing LCD and OLED displays are now delivering impressive sharpness, brightness, low reflectance, high color accuracy, accurate image contrast, and great viewing angles. So what comes next? Essentially all published display specifications and factory calibrations are based on performance in absolute darkness 0 lux, but mobile displays (and even TVs) are seldom viewed in the dark. Even low levels of ambient light significantly affect the image and picture quality. For example, the 100 percent sRGB Color Gamut specified by many manufacturers only applies at 0 lux. At 500 lux, which corresponds to typical indoor office lighting, the on-screen colors are washed out by the reflected ambient light, typically reducing the on-screen Color Gamut from 100 percent down to 80 percent, plus the image contrast is also significantly affected. And it gets worse as the ambient light levels increase. So here is what needs to come next…

 

The most important improvements for both LCD and LCD mobile displays will come from improving their image and picture quality and screen readability in ambient light, which washes out the screen images, resulting in reduced image contrast, color saturation, and color accuracy. The key will be in implementing automatic real-time modification of the display’s Color Gamut and Intensity Scales based the measured Ambient Light level in order to have them compensate for the reflected light glare and image wash out from ambient light as discussed in our 2014 Innovative Displays and Display Technology and SID Display Technology Shoot-Out articles. LCDs will need Quantum Dots in order to implement the necessary wide Color Gamuts. The displays, technologies, and manufacturers that succeed in implementing this new high ambient light performance strategy will take the lead in the next generations of mobile displays… Follow DisplayMate on Twitter to learn about these developments and our upcoming display technology coverage.

 

DisplayMate Display Optimization Technology

All Smartphone and Tablet displays can be significantly improved using DisplayMate’s proprietary very advanced scientific analysis and mathematical display modeling and optimization of the display hardware, factory calibration, and driver parameters. We help manufacturers with expert display procurement, prototype development, testing displays to meet contract specifications, and production quality control so that they don’t make mistakes similar to those that are exposed in our public Display Technology Shoot-Out series for consumers. This article is a lite version of our advanced scientific analysis – before the benefits of our DisplayMate Display Optimization Technology, which can correct or improve all of these issues. If you are a display or product manufacturer and want to significantly improve display performance for a competitive advantage then Contact DisplayMate Technologies.

iPhone 5s

iPhone 6

iPhone 6 Plus

 

Display Shoot-Out Comparison Table

Below we examine in-depth the LCD displays on the Apple iPhone 6 and iPhone 6 Plus based on objective Lab measurement data and criteria. For comparisons and additional background information refer to these comparable Smartphone displays: Samsung Galaxy S5 Display Technology Shoot-OutSamsung Galaxy Note 4 Display Technology Shoot-OutFull HD LCD Smartphone Display Technology Shoot-Out,  and the iPhone 5 Display Technology Shoot-Out. For comparisons with the other leading Smartphone, Tablet and Smart Watch displays see our Mobile Display Technology Shoot-Out series.

 

Categories

 iPhone 5

 iPhone 6

iPhone 6 Plus

Comments

Display Technology

  4.0 inch Diagonal

IPS LCD

with LTPS Backplane

  4.7 inch Diagonal

IPS LCD

with LTPS Backplane

  5.5 inch Diagonal

IPS LCD

with LTPS Backplane

Liquid Crystal Display

In Plane Switching

Low Temperature Poly Silicon

Screen Shape

  16:9 = 1.78

Aspect Ratio

  16:9 = 1.78

Aspect Ratio

  16:9 = 1.78

Aspect Ratio

The iPhones have the same shape as

widescreen HDTV video content.

Screen Size

1.96 x 3.48 inches

2.30 x 4.09 inches

2.69 x 4.79 inches

Display Width and Height in inches.

Screen Area

6.8 Square Inches

9.4 Square Inches

12.9 Square Inches

A better measure of size than the diagonal length.

Relative Screen Area

100 percent

138 percent

189 percent

Relative screen areas compared to the iPhone 5.

Display Resolution

1136 x 640 pixels

Standard Definition+

Good

1334 x 750 pixels

High Definition+

Good

1920 x 1080 pixels

Full High Definition

Very Good

Screen Pixel Resolution.

Total Number of Pixels

  0.7 Mega Pixels

Good

1.0 Mega Pixels

Good

   2.1 Mega Pixels

Very Good

Total Number of Pixels.

Pixels Per Inch

 326 PPI

Very Good

326 PPI

Very Good

  401 PPI

Excellent

Sharpness depends on the viewing distance and PPI.

See this on the visual acuity for a true Retina Display

20/20 Vision Distance

where Pixels or Sub-Pixels

are Not Resolved

      10.5 inches

with 20/20 Vision

      10.5 inches

with 20/20 Vision

      8.6 inches

with 20/20 Vision

For 20/20 Vision the minimum Viewing Distance

where the screen appears perfectly sharp to the eye.

At 11 inches from the screen 20/20 Vision is 313 PPI.

Display Sharpness

at Typical Viewing Distances

 Display normally appears Perfectly Sharp

 

Pixels are not Resolved with 20/20 Vision

 Display normally appears

Perfectly Sharp

 

Pixels are not Resolved

with 20/20 Vision

Display appears

Perfectly Sharp

 

Pixels are not Resolved with 20/20 Vision

The Typical Viewing Distances for these

screen sizes are 11 inches or more.

 

 

 

Appears Perfectly Sharp

at Typical Viewing Distances

 Yes

 Yes

 Yes

Typical Viewing Distances are 11 inches or more

for these screen sizes.

Photo Viewer Color Depth

 Full 24-bit Color

No Dithering Visible

256 Intensity Levels

 Full 24-bit Color

No Dithering Visible

256 Intensity Levels

 Full 24-bit Color

No Dithering Visible

256 Intensity Levels

Many Android Smartphones and Tablets still have some form of 16-bit color depth in the Gallery Viewer.

The Apple iPhone 6 and 6 Plus do not have this issue.

 

Overall Assessments

This section summarizes the results for all of the extensive Lab Measurements and Viewing Tests performed on the display

See  Screen ReflectionsBrightness and ContrastColors and IntensitiesViewing AnglesLCD SpectraDisplay Power.

 

Categories

iPhone 5

iPhone 6

iPhone 6 Plus

Comments

Viewing Tests

in Subdued Ambient Lighting

 

Very Good Images

Photos and Videos

have Very Good Color

and Accurate Contrast

Very Good Images

Photos and Videos

have Very Good Color

and Accurate Contrast

Very Good Images

Photos and Videos

have Very Good Color

and Accurate Contrast

The Viewing Tests examine the accuracy of

photographic images by comparing the displays

to an calibrated studio monitor and HDTV.

 

Variation with Viewing Angle

Colors and Brightness

 

See Viewing Angles

Small Color Shifts

with Viewing Angle

 

Large Brightness Shift

with Viewing Angle

Typical for all LCDs

Small Color Shifts

with Viewing Angle

 

Large Brightness Shift

with Viewing Angle

Typical for all LCDs

Small Color Shifts

with Viewing Angle

 

Large Brightness Shift

with Viewing Angle

Typical for all LCDs

The iPhone 6 display has a relatively large

decrease in Brightness with Viewing Angle and

relatively small Color Shifts with Viewing Angle.

 

See the Viewing Angles section for details.

Overall Display Assessment

Lab Tests and Measurements

Very Good LCD Display

Excellent LCD Display

Excellent LCD Display

The iPhone LCD Displays performed

very well in the Lab Tests and Measurements.

 

Color Gamut

104 percent

sRGB / Rec.709

101 percent

sRGB / Rec.709

99 percent

sRGB / Rec.709

sRGB / Rec.709 is the color standard for most

content and needed for accurate color reproduction.

Absolute Color Accuracy

Measured over Entire Gamut

 

See Figure 2 and Colors

 Good

Absolute Color Accuracy

Medium Color Errors

4.0 JNCD

Very Good

Absolute Color Accuracy

Small Color Errors

2.6 JNCD

Very Good

Absolute Color Accuracy

Small Color Errors

3.1 JNCD

Absolute Color Accuracy is measured with a

Spectroradiometer for 21 Reference Colors

uniformly distributed within the entire Color Gamut.

 

See Figure 2 and Colors and Intensities for details.

Image Contrast Accuracy

 

See Figure 3 and Contrast

Very Good

Image Contrast Accuracy

Slightly Too High

Gamma 2.36

Excellent

Image Contrast Accuracy

Close to Standard

Gamma 2.22

Excellent

Image Contrast Accuracy

Close to Standard

Gamma 2.22

The Image Contrast Accuracy is determined by

measuring the Log Intensity Scale and Gamma.

 

See Figure 3 and Brightness and Contrast for details.

Performance in Ambient Light

Display Brightness

Screen Reflectance

Contrast Rating

 

See Brightness and Contrast

See Screen Reflections

High Display Brightness

556 nits

Very Low Reflectance

4.6 percent

 

High Contrast Rating

for High Ambient Light

121

High Display Brightness

558 nits

Very Low Reflectance

4.6 percent

 

High Contrast Rating

for High Ambient Light

121

High Display Brightness

566 nits

Very Low Reflectance

4.6 percent

 

High Contrast Rating

for High Ambient Light

123

Smartphones are seldom used in the dark.

Screen Brightness and Reflectance determine

the Contrast Rating for High Ambient Light.

 

See the Brightness and Contrast section for details.

See the Screen Reflections section for details.

 

Overall Display Calibration

Image and Picture Quality

Lab Tests and Viewing Tests

Very Good Calibration

White Point

Somewhat Too Blue

7,461 K

Very Good Calibration

White Point

Slightly Too Blue

7,241 K

Very Good Calibration

White Point

Slightly Too Blue

7,348 K

All of the iPhones have a slightly Bluish White.

Some people prefer that but it does affect all of

the Low Saturation Colors.

 

Overall Display Grade

Overall Assessment

 

 

 

Very Good Display  A–

But

Not State-of-the-Art and

only 0.7 Mega Pixels

 

 

Very Good Display  A–

But

Would be Excellent A except

only 1.0 Mega Pixels

 

 

Excellent Display  A

 

The Best Performing LCD

that we have ever tested

 

 

Both the iPhone 6 and 6 Plus have Excellent LCD displays that deliver great performance across the board. They are the Best Performing LCD displays that we have ever tested, but the iPhone 6 has been downgraded because it only has a 1.0 Mega Pixel display, significantly lower than the 2.1 to 3.7 Mega Pixels found on all other leading Smartphones.

 

iPhone 5

iPhone 6

iPhone 6 Plus

Comments

 

Screen Reflections

All display screens are mirrors good enough to use for personal grooming – but that is actually a very bad feature…

We measured the light reflected from all directions and also direct mirror (specular) reflections, which are much more

distracting and cause more eye strain. Many Smartphones still have greater than 10 percent reflections that make the

screen much harder to read even in moderate ambient light levels, requiring ever higher brightness settings that waste

precious battery power. Hopefully manufacturers will reduce the mirror reflections with anti-reflection coatings and

matte or haze surface finishes.

 

Our Lab Measurements include Average Reflectance for Ambient Light from All Directions and for Mirror Reflections.

 

All of the iPhones have approximately same Reflectance because they are all very close to the minimum possible with

a cover Glass without optical coatings, which would scratch easily and also be affected by fingerprints and dirt.

 

Categories

 iPhone 5

 iPhone 6

 iPhone 6 Plus

Comments

Average Screen Reflection

Light From All Directions

 4.6  percent

Ambient Light Reflections

Excellent

 4.6  percent

Ambient Light Reflections

Excellent

 4.6  percent

Ambient Light Reflections

Excellent

Measured using an Integrating Hemisphere and

a Spectroradiometer. The best value we have

ever measured for a Smartphone is 4.4 percent.

Mirror Reflections

Percentage of Light Reflected

 6.1  percent

for Mirror Reflections

Very Good

6.0  percent

for Mirror Reflections

Very Good

6.0  percent

for Mirror Reflections

Very Good

These are the most annoying types of Reflections.

Measured using a Spectroradiometer and a narrow

collimated pencil beam of light reflected off the screen.

 

Brightness and Contrast

The Contrast Ratio is the specification that gets the most attention, but it only applies for low ambient light, which is seldom

the case for mobile displays. Much more important is the Contrast Rating, which indicates how easy it is to read the screen

under high ambient lighting and depends on both the Maximum Brightness and the Screen Reflectance. The larger the better.

 

All of the iPhones have approximately the same Brightness, Contrast Ratio, and Contrast Rating for High Ambient Light.

This is due in part to the automated factory calibration performed on each individual display at the factory.

Our tested iPhone 6 and 6 Plus units have 12 to 14 percent higher Brightness and Contrast Ratios than the “typical”

performance specifications listed on the Apple website.

 

Categories

iPhone 5

iPhone 6

iPhone 6 Plus

Comments

Measured Average Brightness

50% Average Picture Level

Brightness 556 cd/m2

Excellent

Brightness 558 cd/m2

Excellent

Brightness 566 cd/m2

Excellent

This is the Brightness for typical screen content

that has a 50% Average Picture Level.

Measured Full Brightness

100% Full Screen White

Brightness 556 cd/m2

Excellent

Brightness 558 cd/m2

Excellent

Brightness 566 cd/m2

Excellent

This is the Brightness for a screen that is entirely

all white with 100% Average Picture Level.

Measured Peak Brightness

1% Full Screen White

Brightness 556 cd/m2

Excellent

Brightness 558 cd/m2

Excellent

Brightness 566 cd/m2

Excellent

This is the Peak Brightness for a screen that

has only a tiny 1% Average Picture Level.

Measured Auto Brightness

in High Ambient Light

with Automatic Brightness On

Max Auto Brightness

556 cd/m2

Excellent

Max Auto Brightness

558 cd/m2

Excellent

Max Auto Brightness

566 cd/m2

Excellent

Some displays including the iPhone 6 have

higher Brightness in Automatic Brightness Mode.

 

Low Ambient Light

Lowest Peak Brightness

Brightness Slider to Minimum

5 cd/m2

Very Good

For Very Low Light

6 cd/m2

Very Good

For Very Low Light

5 cd/m2

Very Good

For Very Low Light

This is the Lowest Brightness with the Slider set to

Minimum. This is useful for working in very dark

environments. Picture Quality remained Excellent.

True Black Brightness at 0 lux

at Maximum Brightness Setting

0.41 cd/m2

Very Good for Mobile

0.35 cd/m2

Very Good for Mobile

0.39 cd/m2

Very Good for Mobile

Black brightness is important for low ambient light,

which is seldom the case for mobile devices.

True Contrast Ratio at 0 lux

Relevant for Low Ambient Light

1,356

Very Good for Mobile

1,592

Very Good for Mobile

1,451

Very Good for Mobile

Only relevant for Low Ambient Light,

which is seldom the case for mobile devices.

 

High Ambient Light

Contrast Rating

for High Ambient Light

 

The Higher the Better

for Screen Readability

in High Ambient Light

121

Excellent

 

121

With Auto Brightness

Excellent

121

Excellent

 

121

With Auto Brightness

Excellent

123

Excellent

 

123

With Auto Brightness

Excellent

Depends on the Screen Reflectance and Brightness.

Defined as Maximum Brightness / Average Reflectance.

 

Some displays have higher Brightness

in Automatic Brightness Mode.

Screen Readability

in High Ambient Light

Excellent  A

 

Excellent  A

With Auto Brightness

Excellent  A

 

Excellent  A

With Auto Brightness

Excellent  A

 

Excellent  A

With Auto Brightness

Indicates how easy it is to read the screen

under high ambient lighting. Depends on

both the Screen Reflectance and Brightness.

See High Ambient Light Screen Shots

 

Colors and Intensities

 

Figure 1

Color Gamuts

Click to Enlarge

 

Figure 2

Color Accuracy

Click to Enlarge

 

Figure 3

Intensity Scale

Click to Enlarge

 

The Color Gamut, Intensity Scale, and White Point determine the quality and accuracy of all displayed images and all

the image colors. Bigger is definitely Not Better because the display needs to match all the standards that were used

when the content was produced. For LCDs a wider Color Gamut reduces the power efficiency and the Intensity Scale

affects both image brightness and color mixture accuracy.

 

The iPhone 6 and 6 Plus are much better calibrated with significantly improved Absolute Color Accuracy and

with more accurate Intensity Scales and Image Contrast. The iPhone 6 and 6 Plus continue with a Slightly Bluish

White Point, but somewhat less than the iPhone 5. The White Point Accuracy is more critical than for other colors

because it affects all of the low saturation colors and white is more noticeable because it often fills the screen.

 

Categories

iPhone 5

iPhone 6

iPhone 6 Plus

Comments

Color of White

Color Temperature in degrees

See Figure 2 for JNCD

 

Measured in the dark at 0 lux

For the Plotted White Points

See Figure 1

7,461 K

2.7 JNCD from D65 White

 

White is Somewhat Bluish

 

See Figure 1

 

See Figure 2 for JNCD

7,241 K

2.0 JNCD from D65 White

 

White is Slightly Bluish

 

See Figure 1

 

See Figure 2 for JNCD

7,348 K

2.2 JNCD from D65 White

 

White is Slightly Bluish

 

See Figure 1

 

See Figure 2 for JNCD

D65 with 6,500 K is the standard color of White

for most Consumer Content and needed for

accurate color reproduction of all images.

 

JNCD is a Just Noticeable Color Difference.

White Point Accuracy is more critical than other Colors.

 

See Figure 2 for the definition of JNCD.

Color Gamut

Measured in the dark at 0 lux

 

See Figure 1

104 percent

sRGB / Rec.709

 

Fairly Close to Standard

 

See Figure 1

 101 percent

sRGB / Rec.709

 

Very Close to Standard

 

See Figure 1

99 percent

sRGB / Rec.709

 

Very Close to Standard

 

See Figure 1

sRGB / Rec.709 is the color standard for most

content and needed for accurate color reproduction.

 

 

Color Accuracy

Absolute Color Accuracy

Average Color Error at 0 lux

 

For 21 Reference Colors

Just Noticeable Color Difference

See Figure 2

 Average Color Shift

From sRGB/Rec.709

Δ(u’v’) = 0.0160

 4.0 JNCD

 

Good Accuracy

 

See Figure 2

 Average Color Error

From sRGB/Rec.709

Δ(u’v’) = 0.0104

2.6 JNCD

 

Very Good Accuracy

 

See Figure 2

 Average Color Error

From sRGB/Rec.709

Δ(u’v’) = 0.0123

 3.1 JNCD

 

Very Good Accuracy

 

See Figure 2

JNCD is a Just Noticeable Color Difference.

 

See Figure 2 for the definition of JNCD and for

Accuracy Plots showing the measured Color Errors.

 

Average Errors below 3.5 JNCD are Very Good.

Average Errors 3.5 to 7.0 JNCD are Good.

Average Errors above 7.0 JNCD are Poor.

Absolute Color Accuracy

Largest Color Error at 0 lux

 

For 21 Reference Colors

Just Noticeable Color Difference

See Figure 2

Largest Color Shift

From sRGB/Rec.709

Δ(u’v’) = 0.0294

 7.4 JNCD for Cyan-Blue

 

Good Accuracy

 

See Figure 2

Largest Color Error

From sRGB/Rec.709

Δ(u’v’) = 0.0191

4.8 JNCD for Magenta-Red

 

Very Good Accuracy

 

See Figure 2

Largest Color Error

From sRGB/Rec.709

Δ(u’v’) = 0.0224

6.1 JNCD for Magenta

 

Very Good Accuracy

 

See Figure 2

JNCD is a Just Noticeable Color Difference.

 

See Figure 2 for the definition of JNCD and for

Accuracy Plots showing the measured Color Errors.

 

Largest Errors below   7.0 JNCD are Very Good.

Largest Errors 7.0 to 14.0 JNCD are Good.

Largest Errors above 14.0 JNCD are Poor.

This is twice the limit for the Average Error.

 

Intensity Scale

Dynamic Brightness

Luminance Decrease with

Average Picture Level APL

0 percent Decrease

Excellent

0 percent Decrease

Excellent

0 percent Decrease

Excellent

This is the percent Brightness decrease with APL

Average Picture Level. Ideally should be 0 percent.

Intensity Scale and

Image Contrast

 

See Figure 3

Very Smooth and Straight

Very Good

Slightly Too Steep

See Figure 3

Very Smooth and Straight

Excellent Image Contrast

 

See Figure 3

Very Smooth and Straight

Excellent Image Contrast

 

See Figure 3

The Intensity Scale controls image contrast needed

for accurate Image Contrast and Color reproduction.

See Figure 3

Gamma for the Intensity Scale

Larger has more Image Contrast

 

See Figure 3

2.36

Very Good

Gamma Slightly Too High

2.22

Excellent

Very Close to Standard

 2.22

Excellent

Very Close to Standard

Gamma is the log slope of the Intensity Scale.

Gamma of 2.20 is the standard and needed for

accurate Image Contrast and Color reproduction.

See Figure 3

Image Contrast Accuracy

Very Good

Excellent

Excellent

See Figure 3

 

Viewing Angles

The variation of Brightness, Contrast, and Color with Viewing Angle is especially important for Smartphones because

of their larger screen and multiple viewers. The typical manufacturer 176+ degree specification for LCD Viewing Angle

is nonsense because that is where the Contrast Ratio falls to a miniscule 10. For most LCDs there are substantial

degradations at less than ±30 degrees, which is not an atypical Viewing Angle for Smartphones and Tablets.

 

Note that the Viewing Angle performance is also very important for a single viewer because the Viewing Angle can vary

significantly based on how the Smartphone is held. The Viewing Angle can be very large if resting on a table or desk.

 

The High Tech Display Enhancements that Apple mentioned really show up here…

The iPhone 6 and 6 Plus have significantly better Viewing Angle performance than the iPhone 5 or any other

LCD that we have ever tested. Particularly important and noticeable are the much higher Contrast Ratios and

the lower Brightness Decrease with Viewing Angle. The Color Shifts with Viewing Angle are also very small.

 

Categories

iPhone 5

iPhone 6

iPhone 6 Plus

Comments

Brightness Decrease

at a 30 degree Viewing Angle

–60 percent Portrait

     –57 percent Landscape

Very Large Decrease

Typical for all LCDs

 –44 percent Portrait

       –57 percent Landscape

Very Large Decrease

Typical for all LCDs

    –45 percent Portrait

   –59 percent Landscape

Very Large Decrease

Typical for all LCDs

Most screens become less bright when tilted.

LCD decrease is due to optical absorption.

LCD decrease is generally greater than 50 percent.

Contrast Ratio at 0 lux

at a 30 degree Viewing Angle

   743 Portrait

         407 Landscape

 Very Good for Mobile

  1010 Portrait

         695 Landscape

Very Good for Mobile

    805 Portrait

         664 Landscape

Very Good for Mobile

A measure of screen readability when the screen

is tilted under low ambient lighting.

White Point Color Shift

at a 30 degree Viewing Angle

 Small Color Shift

Δ(u’v’) = 0.0077

  1.9 JNCD Very Good

 Small Color Shift

Δ(u’v’) = 0.0037

 0.9 JNCD Excellent

 Small Color Shift

Δ(u’v’) = 0.0026

 0.7 JNCD Excellent

JNCD is a Just Noticeable Color Difference.

See Figure 2 for the definition of JNCD.

Same Rating Scale as Absolute Color Accuracy.

Primary Color Shifts

Largest Color Shift for R,G,B

at a 30 degree Viewing Angle

Largest Color Shift

Δ(u’v’) = 0.0077

 for Pure Blue

 1.9 JNCD Very Good

Largest Color Shift

Δ(u’v’) = 0.0052

 for Pure Blue

 1.3 JNCD Excellent

Largest Color Shift

Δ(u’v’) = 0.0060

 for  Pure Blue

 1.5 JNCD Excellent

JNCD is a Just Noticeable Color Difference.

See Figure 2 for the definition of JNCD.

Same Rating Scale as Absolute Color Accuracy.

Color Shifts for Color Mixtures

at a 30 degree Viewing Angle

Reference Brown (255, 128, 0)

 Small Color Shift

Δ(u’v’) = 0.0098

2.4 JNCD Very Good

 Small Color Shift

Δ(u’v’) = 0.0046

1.2 JNCD Excellent

 Small Color Shift

Δ(u’v’) = 0.0053

1.3 JNCD Excellent

JNCD is a Just Noticeable Color Difference.

Color Shifts for non-IPS LCDs are about 10 JNCD.

Reference Brown is a good indicator of color shifts

with angle because of unequal drive levels and

roughly equal luminance contributions from Red

and Green. See Figure 2 for the definition of JNCD.

 

 

 

Figure 4

Display Spectra

Click to Enlarge

 

 

Display Power Consumption

The display power was measured using a Linear Regression between Luminance and AC Power with a fully charged battery.

 

Since the displays all have different screen sizes and maximum brightness, the values were also scaled to the

same screen brightness (Luminance) and same screen area in order to compare their Relative Power Efficiencies.

 

Below we compare the Relative Display Power Efficiencies of the iPhone 6 and 6 Plus with other LCD and OLED Smartphones.

The results are all scaled for the same brightness (Luminance) and same screen area.

 

Comparison with the iPhone 5

The iPhone 6 and 6 Plus have roughly the same Display Power Efficiency as the iPhone 5.

All of the iPhones have Low Temperature Poly Silicon LTPS Backplanes, which are currently the most power efficient available.

 

Comparison with other Full HD LCDs

iPhone 6 and 6 Plus are 10 percent more display power efficient than the HTC One, the most power efficient of

the Full HD LCD Smartphones that we tested, which has 468 ppi, which is a factor.

 

Comparison with OLEDs

LCDs are typically more power efficient for images with mostly white content (like text screens, for example), while OLEDs

are more power efficient for mixed image content because they are emissive displays so their power varies with the

Average Picture Level (average Brightness) of the image content. For LCDs the display power is independent of image content.

 

For mixed image content (that includes photos, videos, and movies, for example) with a typical 50 percent Average Picture Level,

the latest OLED Galaxy Note 4 display is 21 percent more efficient than the iPhone 6 and 6 Plus displays. On the other hand, for a

Full White Screen the iPhone 6 and 6 Plus are 45 percent more display power efficient than the latest OLED Galaxy Note 4 display.

 

Categories

iPhone 5

iPhone 6

iPhone 6 Plus

Comments

Average Display Power

Maximum Brightness at

50% Average Picture Level

 0.74 watts

556 cd/m2

1.07 watts

558 cd/m2

1.52 watts

566 cd/m2

This measures the average display power for

a wide range of image content.

Maximum Display Power

Full White Screen

at Maximum Brightness

0.74 watts

556 cd/m2

1.07 watts

558 cd/m2

 1.52 watts

566 cd/m2

This measures the display power for a screen

that is entirely Peak White.

Relative Power Efficiency

Same Luminance 556 cd/m2

Same 4.0 inch screen area

 0.74 watts

326 ppi

0.77 watts

326 ppi

0.79 watts

401 ppi

This compares the Maximum Power Efficiency

by scaling to the same screen brightness and

same screen area as the iPhone 5.


 

About the Author

Dr. Raymond Soneira is President of DisplayMate Technologies Corporation of Amherst, New Hampshire, which produces display calibration, evaluation, and diagnostic products for consumers, technicians, and manufacturers. See www.displaymate.com. He is a research scientist with a career that spans physics, computer science, and television system design. Dr. Soneira obtained his Ph.D. in Theoretical Physics from Princeton University, spent 5 years as a Long-Term Member of the world famous Institute for Advanced Study in Princeton, another 5 years as a Principal Investigator in the Computer Systems Research Laboratory at AT&T Bell Laboratories, and has also designed, tested, and installed color television broadcast equipment for the CBS Television Network Engineering and Development Department. He has authored over 35 research articles in scientific journals in physics and computer science, including Scientific American. If you have any comments or questions about the article, you can contact him at dtso.info@displaymate.com.

 

DisplayMate Display Optimization Technology

All Smartphone and Tablets displays can be significantly improved using DisplayMate’s proprietary very advanced scientific analysis and mathematical display modeling and optimization of the display hardware, factory calibration, and driver parameters. We help manufacturers with expert display procurement, prototype development, testing displays to meet contract specifications, and production quality control so that they don’t make mistakes similar to those that are exposed in our public Display Technology Shoot-Out series for consumers. This article is a lite version of our advanced scientific analysis – before the benefits of our DisplayMate Display Optimization Technology, which can correct or improve all of these issues. If you are a display or product manufacturer and want to significantly improve display performance for a competitive advantage then Contact DisplayMate Technologies.

 

About DisplayMate Technologies

DisplayMate Technologies specializes in proprietary advanced scientific display calibration and mathematical display optimization to deliver unsurpassed objective performance, picture quality and accuracy for all types of displays including video and computer monitors, projectors, HDTVs, mobile displays such as smartphones and tablets, and all display technologies including LCD, LCD, 3D, LED, LCoS, Plasma, DLP and CRT. This article is a lite version of our intensive scientific analysis of Smartphone and Smartphone mobile displays – before the benefits of our advanced mathematical DisplayMate Display Optimization Technology, which can correct or improve many of the display deficiencies. We offer DisplayMate display calibration software for consumers and advanced DisplayMate display diagnostic and calibration software for technicians and test labs.

 

For manufacturers we offer Consulting Services that include advanced Lab testing and evaluations, confidential Shoot-Outs with competing products, calibration and optimization for displays, cameras and their User Interface, plus on-site and factory visits. We help manufacturers with expert display procurement, prototype development, and production quality control so they don’t make mistakes similar to those that are exposed in our Display Technology Shoot-Out series. See our world renown Display Technology Shoot-Out public article series for an introduction and preview. DisplayMate’s advanced scientific optimizations can make lower cost panels look as good or better than more expensive higher performance displays. If you are a display or product manufacturer and want to turn your display into a spectacular one to surpass your competition then Contact DisplayMate Technologies to learn more.

 

Article Links:  Samsung Galaxy S5 Display Technology Shoot-Out

Article Links:  Samsung Galaxy Note 4 Display Technology Shoot-Out

Article Links:  Full HD LCD Smartphone Display Technology Shoot-Out

Article Links:  iPhone 5 Display Technology Shoot-Out

 

Article Links:  Mobile Display Shoot-Out Article Series Overview and Home Page

Article Links:  Display Technology Shoot-Out Article Series Overview and Home Page

 

 

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